What’s in a Name?
Radiosity is phonetically similar to words like Virtuosity, Luminosity, and Curiosity. Vocabulary capturing the idea of honed expertise, deep experience and knowledge, and the sense of adventure and curiosity, which continuously drives us to seek out and acquire new skills and techniques.
The name Radiosity Solutions signifies our firm’s primary core competency in radiation effects. As a technology consulting service, we aim to provide high-value information and expert guidance to solve our clients’ radiation and reliability challenges.
About our Logo…
While trying to brand Radiosity Solutions with an appropriate logo, we were entranced by stories of “unsolvable puzzles” that could only be conquered when the “right” person came along (usually a justification for that said individual to become “king”). Such stories abound in folklore and history, so what better metaphor could there be for a consulting company that solves complex and esoteric challenges for its clients?
The challenge was what to use as a logo. First, we considered one of the many different Celtic Knots (shield knot – left image), with the idea that the knot served as a symbol for “a challenging problem to be solved”, while, simultaneously, representing pragmatic solutions “tied to reality”.
However, based on the fairly ubiquitous use of Celtic knots in various company logos, we migrated to simpler, geometric forms. “Impossible Triangles” (Penrose Triangles) and other such geometric forms were considered but were already in heavy use (middle image – similar to the Google Drive logo) while others were deemed too complex (right image).
After eliminating many geometries, we happened upon the ancient Viking symbol, the “Valknut” which harks back to Norse and Anglo-Saxon folklore based on the god Odin. We were drawn to the simplicity of the geometric puzzle composed of three interlocked triangles. The number three is a common magic and divine number in many cultures. Apparently, this may be an allusion to the “nine worlds” (3 x 3-sided polygons) living within the mighty “Yggdrasil” tree at the center of the Norse cosmos.
In the case of the Radiosity Solutions logo, the three interlocked triangles represent the “three forces” – knowledge, experience, and insight (or theory, application, and synthesis, if you prefer) focused on creating decisive solutions. In its final incarnation, we rendered our logo to look as if it is glowing, giving off ethereal light, a nod to one of Radiosity Solutions’ core technical competencies – radiation effects.
Engage Radiosity Solutions and let us focus our experience, expertise, and innovative thinking to conquer your toughest challenges.